G4 Controversy: G4’s different content offerings have witnessed a large loss of viewers in the months after Xplay personality Indiana “Frosk” Black’s on-air diatribe against “sexism in gaming” and the network’s subsequent acceptance of her views, according to public view counts. The G4’s Frosk disaster was revisited on April 26th, when independent video game writer Brad Glasgow decided to check in on the network’s general health, apparently out of curiosity.
“Meanwhile,” Glasgow said on Twitter, “G4TV doesn’t appear to be doing particularly well.” Xplay gets roughly 16k views each video…” “If you look at the channel’s views before the notorious Frosk video, they were averaging approximately 40k views each video,” he said.
The numbers, indeed, do not deceive
Prior to Frosk’s declaration that male viewers who didn’t appreciate being blanket attacked, “If you don’t like it, don’t watch,” videos on the core G4 channel pulled in anywhere between 15,000-75,000 views, with content focusing on host’s personalities performing significantly worse than reviews of well-known game titles.
For example, a Death Stranding review released only hours before Frosk’s rant had at least 70,449 views, while a retro review of Batman Arkham Knight published two months previously received 79,875 views. Though the network was able to keep their average view counts for about two weeks – a retro review of Mass Effect: Andromeda published after Frosk’s outburst has a current view count of 72,670 and a discussion of Fortnite on January 25th has a current view count of 31,236 – it appears this was only a temporary stop-gap.
G4’s three best-performing videos in February — reviews of Sifu, Kingdom Hearts III, and Horizon Forbidden West, respectively – each had over 40,000 views, with other uploads averaging around 20,000 views. This decline continued into March, when the channel’s views fell even further, with most videos averaging around 15,000 – 20,000 views and the month’s breakout uploads – this time reviews of Gran Turismo 7, a Goldeneye: 007 retrospective, and a first impression of Elden Ring – eventually plateauing at 27,000.
Interestingly, the network’s evaluation of Elden Ring had over 48,000 views over the month. However, it should be highlighted that this performance reflects a thirst by series fans for whatever information they could acquire on the game prior to its release, rather than an exploding enthusiasm for G4 and Xplay’s content.
Unfortunately for G4, these figures would plummet dramatically in April. In contrast to previous months, just one video posted by the network in April — a developer-hosted first look at the upcoming Hyper Light Drifter sequel, Hyper Light Breaker – surpassed 20,000 views.
Furthermore, the average number of views on the channel has decreased, with most of the month’s films barely breaking 10,000 views. Though not as substantial, the channel has been losing subscribers in recent months. Starting with about 498,000 subscribers, the channel lost approximately 6,000 in the immediate wake of Frosk’s diatribe and has since only seen this number decline.
Since the scandal began, the Xplay channel has lost another 4,000 subscribers, bringing the overall subscriber count to 488,000. Glasgow stated, “This is a quite evident and considerable decline in numbers.” Whatever your feelings about the Frosk video, it is undeniable that it harmed the channel.” What are your thoughts on G4’s falling viewership? Let us know what you think on social media or in the comments section below!